{"id":5338,"date":"2022-11-30T08:49:23","date_gmt":"2022-11-30T08:49:23","guid":{"rendered":"https:\/\/jetsoftpro.com\/?p=5338"},"modified":"2023-01-30T09:22:36","modified_gmt":"2023-01-30T09:22:36","slug":"how-to-create-a-landing-page-for-your-software-product-jetsoftpro","status":"publish","type":"post","link":"https:\/\/jetsoftpro.com\/blog\/how-to-create-a-landing-page-for-your-software-product-jetsoftpro\/","title":{"rendered":"How to Create a Landing Page for Your Software Product"},"content":{"rendered":"

The software development process is challenging and costly. Nevertheless, <\/span>the marketing for your new software product costs a lot more. <\/span>Getting your software product to market at the MVP stage is a challenge because the software world has never been more competitive than it is now.\u00a0<\/span>\u00a0<\/span><\/p>\n

How to get started with a new software product without spending all your money on marketing? Of course, from the landing page.\u00a0<\/span>\u00a0<\/span><\/p>\n

Let\u2019s go deeper into how the landing page works and why it\u2019s essential for your software product promotion.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

What Is Landing Page for Software Product, and How Does It Work?<\/h2>\n

A landing page is a single action page designed to showcase your software product and convert visitors into customers.<\/span>\u00a0<\/span><\/p>\n

A quality landing page should contain only one offer because, as <\/span>Landing Page Statistics<\/span><\/a> show, featuring too many offers on one landing page can decrease your conversion rates by as much as 266%.<\/span>\u00a0<\/span><\/p>\n

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A landing page is specifically used for marketing or advertising campaigns. It\u2019s placement, where you will collect user contacts. But you still need to attract those users to your landing page to get started. Usually, automated advertising on Google, LinkedIn, Meta, and other platforms is used for this.\u00a0<\/span>\u00a0<\/span><\/p>\n

The key performance indicator of a landing page is conversion – the number of people who came to this website and left a request or paid for your software product.\u00a0<\/span>\u00a0<\/span><\/p>\n

According to Larry Kim at <\/span>Wordstream<\/span><\/a>, the average landing page conversion rate is 2.35% across industries, while the top 25% convert at 5.31% or higher. The top 10% are pages with conversion rates of 11.45% or higher.\u00a0<\/span>\u00a0<\/span><\/p>\n

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To determine your conversion rate, divide the number of goals achieved in a given time frame by the total number of visitors to your website, then multiply that number by <\/span>100<\/span>%<\/span>.<\/span> For example, if your landing page had 20 000 visitors and of those, 4 000 took a desired action, then your conversion rate is <\/span>20<\/span>%.<\/span><\/span>\u00a0<\/span><\/p>\n

Landing Page Structure for a Software Product<\/h2>\n

No two landing pages are the same. Nevertheless, there are 8 key elements that every high-converting landing page for a software product must have:\u00a0<\/span>\u00a0<\/span><\/p>\n

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  1. \n

    Impactful visual\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

    Remember to place the most important visual content at the top of the landing page. It is necessary to grab visitors’ attention with an emotional image or video from the first second.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Ideally, your visual should reflect the software product’s or landing page’s main idea or critical benefits.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

    Adding video content to your landing page can increase conversion rates by as much as 86%. It’s also a great option to avoid overwhelming customers with too much text.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

    JSP tip:<\/span><\/b> Choose images with people similar to your target audience.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

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    1. \n

      Clearly described headline\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

      The first text block should consist of a primary (H1) and supporting (H2) headline that resonates with your audience and promises to solve their problems or improve their lives.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

      The visitor learns about the software product and its unique value proposition in this block.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

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      1. \n

        CTA\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

        The main rule of the landing page for the software product is to focus on only one conversion goal! And that goal is the call-to-action (CTA) button.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

        A CTA is a short phrase that invites visitors to complete the desired goal, such as entering a name and email address to register for an event or receive a free option.<\/span>\u00a0<\/span><\/p>\n

        JSP tip: <\/span><\/b>Use clear and direct language that even your grandmother can understand. Remember to place the CTA button multiple times across the landing page to give visitors the option to click regardless of where they are on the page.\u00a0<\/span>\u00a0<\/span><\/p>\n

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        1. \n

          Your audience\u00a0\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

          To immediately reject the ballast audience and catch your ideal customer, place information about who your product is suitable for in the form of a list on the landing page.\u00a0<\/span>\u00a0<\/span><\/p>\n

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          1. \n

            Summary of benefits\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

            When describing the benefits of your software product, avoid detailing the technical side of your offer and instead focus on explaining what people will get if they purchase or sign up.<\/span>\u00a0<\/span><\/p>\n

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            1. \n

              Social proof (reviews and testimonials)\u00a0<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n

              This section should convince the client that your software product is worthwhile and back it up with your real customers\u2019 reviews or testimonials.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

              On the landing page, social proof may take different forms:\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n